Ground Truth
A blog by Nearmap
From imagery to insights to answers. Explore the latest posts and new perspectives emerging in the world of location intelligence.All
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AI-powered property insights for real estate
Transform real estate with AI-powered property insights. Discover aerial imagery, automated data, and smart tools to enhance decision-making.
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Plan with precision through remote site assessments
Accelerate the planning stage with remote site assessments and data gathering for actionable designs using on-demand aerial imagery content.
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5 ways roofers are using AI software
Discover how AI can help your roofing company - from lead generation to cost estimation. Learn more with Nearmap insights.
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Why imagery and data from one source matters
Not all data is created equal. The source, quality, and ownership of that data determine whether it empowers or hinders decision-making.
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A before and after view of the 2025 L.A. wildfires aftermath
View aerial photography maps showing the devastating before and after imagery from the Eaton and Pacific Palisades fires.
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Reduce failed deliveries with AI
Learn how AI-driven insights and aerial imagery can streamline heavy material logistics for safer and more time and cost-efficient operations.
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Understanding deep learning in GIS
Understand how deep learning models are designed to mimic the human brain, learning from massive datasets to recognize objects and trends in things like aerial imagery.
Discover more
Across the globe, GIS professionals are using Nearmap to advance their understanding of the world. Learn more about how these geospatial experts in commercial, government, and insurance sectors are optimizing their efficiencies with our solution.Customer Stories
Go behind the scenes with GIS pioneers to see how they’re using Nearmap.
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